EZMM -EZ Mass Mailer

Dix conseils essentiels... Here are some very important tips for anyone engaged in email marketing campaigns...

1. Build your list at every opportunity you have. If you have a retail location, add a point of sale sign up form. At conferences or events, ask everyone you speak with if you may add them to your list after you exchange business cards. Finally, add your newsletter signup form to every page on your web site
   
2. Make the From Name for your messages either your company name or the name of a person at your company. Once you choose a From Name, keep it consistent. During the split second decision subscribers make whether to open your email, the most important factor in their decision is whether the From Name is familiar to them.
   
3. In most cases, it is best to send B2B emails Tuesday through Thursday. We’ve found that the best times of the day to send are just after the start of the day around 9:30am or just after lunch around 1:30pm. It is best to avoid sending business to business emails after 4pm or on weekends.
   
4. Only include content relevant to the type of content the person has requested.
   
5. To improve deliverability add a message at the top of your emails that says something like: “To ensure receipt of our emails, please add Cette adresse email est protégée contre les robots des spammeurs, vous devez activer Javascript pour la voir. to your Address Book.”
   
6. Only send emails to persons who have requested to receive them.
   
7. Be sure to include both a plain text and an HTML version of your newsletter.If you don’t include a plain text message, at least 5% of your recipients will see a message with nothing in it. See here for more information...
   
8. Don’t use all caps or multiple exclamation marks within your subject line or body. Doing this will trigger spam filters.
   
9. Be consistent with your sending frequency. Pick a schedule, whether it is weekly, biweekly, or monthly as long as you are able to keep to that schedule.
   
10.  In most cases, it is best to send business to consumer emails either between 5pm and 8pm Tuesday through Thursday or between Friday evening and Sunday afternoon.
    

These are some very simple practices that will help improve the delivery rates on your campaigns. We will be following up with more tips in the near future! Check back regularly!